Going green is becoming more and more popular for virtually every industry, including professional green cleaning services.
But what does reducing an individual’s carbon footprint mean for cleaning services?
Does this affect profitability in a negative way or does it create new opportunities for growth?
What do industry experts believe will be the next exciting green trend for companies providing professional janitorial services?
Is the green movement a fad or a permanent change in business practices?
Experts at Forbes Magazine and Harvard Business Review agree that going green is, perhaps, the most attractive business strategy for 2016.
As scientists cultivate public awareness about the need to reduce pollution, more politicians are debating the issue, and the public is paying attention.
Despite the lack of complete consensus among the science and political communities, individuals are making up their minds, and everything points to green industries being preferred by consumers.
A 2014 Nielsen study concluded that over fifty percent of consumers, representing sixty countries worldwide, are willing to pay a premium for goods and services that are environmentally ethical.
Consumers know what they want and are more informed than ever before where green services and products are concerned.
When marketing a cleaning service as green, it is important to maintain integrity.
Some competitors may use products that are organic yet are created unethically or have by-products that become environmental pollutants.
To be a truly green company, it is important to know what a product is as well as where it came from and what its end product is.
Many consumers that demand green services are well educated and can easily spot a “greenwashing” by a company that is not exercising real environmentally friendly business standards.
More consumers want their cleaning services to use soaps that are green and eco-conscious rather than harsh chemicals.
Growth in green markets is expected to remain active throughout 2018.
Cleaning services can remain profitable while at the same time pleasing the consumer’s desire for a green cleaning service.
Sustainable products that replace the use of harmful chemicals and eliminate the use of extraneous materials can meet consumer demand and create economic opportunity.
There are cost savings potential in going green that can increase profitability.
PricewaterhouseCoopers’ Retail & Consumer Insights 2015 Financial Benchmarking Report, June, 2015, stated that companies marketing sustainability models experienced a greater return on assets than peer companies that were not “green” focused.
Cleaning services are seen as a green market area that has potential for tremendous growth.
By becoming a green cleaning franchise, a company can take advantage of market opportunity over competitors who are not offering environmentally aware services.
The use of natural cleaning products that are biodegradable offer green cleaning services opportunities to corner a niche market by attracting savvy customers who know what they want.
Eventually, when going green is no longer a niche market but the mainstream in the cleaning industry, a green cleaning service is already well-established and stands out among competitors.
Green cleaning services offer stability in business practices that traditional methods do not have.
Built into the model of green cleaning services is sustainability.
Controlling contributions to pollution will become a permanent way of life for consumers and all industry.
The trend of going green is not a fad trend, but a change of direction that will eventually affect virtually every business model.
For more information on the opportunities a green cleaning franchise service has to offer, please contact us.
Vanguard’s award-winning professionals have multiple franchise opportunities for those interested in becoming a part of this growing and profitable industry.
In Bakersfield CA, call (661) 395-3009
In Fresno CA, call (559) 473-1790